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Digital Marketing

22Mar 2018

6 Marketing Tips for IT Company

Marketing your IT service company can seem like a foreign notion. Let’s break it down into 6 tips that can help your business continue to grow.

1. Know your market

Understanding your customer is the first step to developing a strategic marketing plan. You can ask these two questions to help determine groups that you should focus on:

22Mar 2018

Tech Companies Share Their Secrets of Effective Remote Team Management

Modern technology made it possible for companies to hire amazing talent worldwide, ensuring the 24/7 customer services along with saving serious amount of cash. The question today isn’t whether or not to hire a remote team, but how to actually solve the challenges that come along with it.

Establishing efficient team communication and collaboration, ensuring everyone is on the same page, and staying productive are usually the challenges most remote teams experience.

We’ve interviewed three well-known tech companies that successfully manage their dispersed teams across different time zones. Let’s take a look at their secret formula of the effective remote team management they’ve exclusively shared with our team.

2Mar 2018

How to find the right digital agency?

It can be difficult for a lot of companies to outsource. For many, it represents a loss of control, or accepting that you can’t handle something internally – but it shouldn’t be a negative decision. Using a digital agency can help your business achieve the best possible results online, while you focus on your core business activity – i.e., the products or services your digital presence is attracting people to! But above all, working with a digital agency is a partnership.

Whether you’re looking for SEO, PPC, design, web development, marketing, display, CRO, PR or content, finding the right agency can be difficult. It’s a crowded marketplace, so where do you start looking? How do you find the right fit?

22Jan 2018

Popular and Common Myths about Digital Marketing Sri Lanka

As a digital marketer or an SEO, we all have met that client who is yet to see the true colours of digital marketing or understand its true potential. While many digital marketers in Sri Lanka and around the world have continued to debunk the myths about digital marketing, it pays to take a look at some of the latest and the most common myths and misunderstandings that still prevent businesses exploring the true potential of Digital Marketing.