Creating a website that is worthy in the eyes of Google is no easy task. Google is an extremely harsh judge without any human compassion or understanding. It simply crawls your site with tiny programmed spiders and ranks your site based on a variety of different SEO factors. To make matters worse, you’re actually supposed to write your content for humans without actually considering Google’s feelings.
This is obviously pretty tough. How can you write human-readable content that also pleases a program? First, you have to understand that Google is judging more than just the meat of your content. They are judging how your page is organized, themed, and how reliable it is. They want to know that your site can provide a variety of different pages with themes that relate to a certain keyword. As far as the content goes, if the people who read it like it, then it’s probably good enough for Google as well.
That’s because Google’s program can’t really understand what is or isn’t high-quality content. Sure, it can do spell checks and whatnot, but it can’t tell the difference between Dr. Seuss and Shakespeare. Only human readers can do that. Those readers then link back to your pages, which give them some authority and respect according to Google.
So, breaking away from the tired concept of creating high-quality content, what can you do to ensure that Google is really impressed with your website? The word you are looking for is “siloing”. Siloing is an interesting SEO theory that has been around for a while and has always proven itself to work exceptionally time-and-time again.
