A few years back, developing and designing a website was simple. This process entailed creating a website that generally looked good and would be appealing to a large number of people. In recent times companies such as WebMastersHelpGuide.com offer website design & SEO services to jump start your business. was coming up with a site that would please the target audience and give a business enterprise or brand a form of online presence. Well, this is no longer the case as websites are no longer just required to look good and just ëbe thereí. The effectiveness and success of a website now heavily depends on whether it can be easily discovered by search engines.
Search engines like Google and Bing are used by millions of web users each and every day. Websites that show up at the top of search engine results pages benefit from increased traffic and popularity that other websites are not so lucky to enjoy. The factor that determines which websites rank higher than others is what is referred to as SEO or search engine optimization.
Search engine optimization is therefore an online marketing strategy that helps a website to be easily discovered when users search for popular keywords phrases on the web. Whatever niche or field your business or brand falls under, website design and SEO can help you to establish a successful website that can attract millions of potential consumers every day. When your website appears on the first, second or even third page of search results, you can then confidently say that you have successfully optimized your site for search engines.
Creating a website that is worthy in the eyes of Google is no easy task. Google is an extremely harsh judge without any human compassion or understanding. It simply crawls your site with tiny programmed spiders and ranks your site based on a variety of different SEO factors. To make matters worse, you’re actually supposed to write your content for humans without actually considering Google’s feelings.
This is obviously pretty tough. How can you write human-readable content that also pleases a program? First, you have to understand that Google is judging more than just the meat of your content. They are judging how your page is organized, themed, and how reliable it is. They want to know that your site can provide a variety of different pages with themes that relate to a certain keyword. As far as the content goes, if the people who read it like it, then it’s probably good enough for Google as well.
That’s because Google’s program can’t really understand what is or isn’t high-quality content. Sure, it can do spell checks and whatnot, but it can’t tell the difference between Dr. Seuss and Shakespeare. Only human readers can do that. Those readers then link back to your pages, which give them some authority and respect according to Google.
So, breaking away from the tired concept of creating high-quality content, what can you do to ensure that Google is really impressed with your website? The word you are looking for is “siloing”. Siloing is an interesting SEO theory that has been around for a while and has always proven itself to work exceptionally time-and-time again.